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BATTLE OF BRITAIN MEMORIAL

client:

Social Media Management,
Email Marketing & Strategy

services:
"Since the relationship with Digital Creative by BCC began the Trust has seen very significant expansion of its social media coverage with expansion on to many platforms and the enabling of many new contacts. Additionally, many new ideas have been carried through to fruition which has resulted in the Memorial becoming better known as a place to visit."

- Andy Simpson, Trustee at The Battle of Britain Memorial

about the client

Battle of Britain Memorial -
Kent Attraction - Tourism

 

The Battle of Britain Memorial is a monument to the aircrew who flew in the Battle of Britain. Situated on the White Cliffs at Capel-le-Ferne, near Folkestone, on the coast of Kent.

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The Wing was opened by the Queen and the Duke of Edinburgh in March 2015, is home to The Scramble Experience, which gives visitors a taste of what life was like in 1940. It also houses a shop and a first-floor cafe with stunning views over the Channel towards France.

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about the project

Increase footfall and boost online sales and brand awareness

 

This unique Kent attraction was looking to overhaul its digital marketing presence, as well as increase visitor numbers post-COVID and boost online sales and brand awareness.

Impressions

2.3m

Combined followers

46K+

Engagement rate

6.3%

Reach

1.7m

our solution

Organic social and email working together as part of a wider marketing strategy

 

The solution was an organic social and email-first approach, utilising an in-depth marketing and buyer strategy to guide the day-to-day work.

The strategy focused on buyer journeys (online and in-person), following extensive research and questionnaires from visitors and staff. A new content strategy and funnel were created as part of this.

 

Most of the content created is short form video to help target and convert the younger generation through TikTok and Instagram.

 

Other initiatives working alongside organic email and social include influencer PR days and visits, creating new offers for the attraction and working with third-party sellers to sell them, paid social and B2B sponsorship package creation.

solution benefits

Done-for-you service by a digital marketing expert

  • Done-for-you service by a digital marketing and social media expert through The Full Works Content Creation Retainer.

Increased footfall, followers, online sales and engagement

  • Increased visitor footfall.

  • Gained a following of 4,000 followers on TikTok within four months. 

  • Increased online sales through organic and paid social.

  • Engagement on social media dramatically boosted.

Increased sales and open rates through email marketing

  • Sales through email campaigns and automations dramatically boosted. 

  • Open rates and click through rates increased significantly.

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